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Experiential Creative Lead with

over 15 years of experience in

the Design, 3D and Motion industry.

Expertise in experiential design leading creative, art, 3D, motion & interactive design. With practical knowledge in 3D design & visualisation, graphic design & animation, gamification & 'phygital' interactive concept design.

Extensive experience working across Retail, Live events and Digital-Out-Of-Home sectors. Working on omni-channel retail campaigns, brand experiential events and Interactive/ Immersive art installations.

Experience leading teams comprising some or all of the following skills: 3D design for physical fabrication and digital screen design , real-time animation, graphic design, interactive software & hardware programming, web design and gamification.

Experience creating content for custom designed LED screens, projection mapped surfaces, interactive touch screens and object recognition tables.

Some brands worked for include adidas, Ariel, Nokia, Porsche, YouTube, Huawei, Disney.

RECENT WORK HISTORY

Mar 2021 - Present

EXPERIENTIAL CREATIVE LEAD (FULL TIME)

Power Interactive - Site Under Construction

Oct 2020 - Dec 2020

3D & REALTIME MOTION ARTIST (FREELANCE)

  • UAE 49th National Day Ceremony (Art Direction, Notch Real-Time 3D Animation & VFX)

Aug 2020 - Aug 2020

3D & REALTIME MOTION ARTIST (FREELANCE)

  • XR Virtual Production Music Video (Notch 3D Real-Time VFX -  AR for Disguise XR)

Nov 2019 - Dec 2019

ART DIRECTION / 3D & REALTIME MOTION DESIGNER (FREELANCE)

Jan 2018 - Nov 2019

CREATIVE & ART DIRECTION / 3D & REALTIME MOTION DESIGNER (PERMALANCE)

  • Porsche Taycan Launch Show Event - Projection Mapped Car
    (Art Direction, Notch Real-Time 3D AnimationProjection Mapping)

  • YouTube Brit Awards Out-Of-Home Advertising

  • War of The Worlds Immersive Experience

  • Geometry (WPP) Immersive Show Room

  • Plymouth 'The Box' Museum - History of Plymouth Harbour Immersive Experience
    (Creative concepting (written/ mood boards) / Storyboard direction /
    projection mapping and poster mapping motion and VFX)

Aug 2016 - Dec 2017

CREATIVE & ART DIRECTION / 3D ANIMATION (PERMALANCE)

  • HMD Nokia Product Launch Films (Creative concepting (written/ mood boards) / Storyboard direction /3D Animation)

PROFESSIONAL SKILLS

Concept Development / Visual Research / Written Treatments

Creative, art, motion & interactive design lead

3D design & visualisation for fabrication

3D animation / motion graphics / interactive real-time VFX / direction

Gamification & interactive design - concept generation

Graphic design

TOOLS

Cinema 4D / Redshift / Notch VFX / Unreal Engine / After Effects / Photoshop / Illustrator / InDesign/ Microsoft Excel

EDUCATION

2002 - 2005

BACHELOR OF ARTS, VISUAL COMMUNICATION

Central Saint Martin's, London, UK

2001 - 2002

FOUNDATION ART & DESIGN, DIPLOMA

Central Saint Martin's, London, UK

CONTACT

(+971) 058 508 4299