adidas - Euros 2021 Football

In-store Launch / Phygital Interactive Activations

In the lead up to the Euro 2021 football tournament, we were tasked to increase footfall into adidas’ flagship store in Dubai Mall and encourage engagement around this major international sporting event. 

We proposed turning the adidas Flagship store entrance into a Euro 2021 branded immersive zone, complete with two digital interactive activations and dynamic visual content for in-store digital screens.  Taking the opportunity to hero the elite adidas football ambassadors and their respective teams participating in the Euro 2021 Football Tournament.

Role: Creative & Art Direction, Design, 3D & Animation Lead

Agency: Power Interactive

Short Highlight Reel