adidas - Predator Edge SS22

 In-store Launch / Phygital Activation

We were asked to create a campaign activation for the legendary adidas Predator. The boot was being refreshed for 2022 with new technology to help players strike the ball harder and swerve it to the top of the net. The activation needed to highlight those features as well as engage the audience of football fans in the store.

To maximize interaction and excite the fans we decided to create a custom game built for Predator Edge. We developed a bespoke branded version of pinball with the boots as the kickers. This allowed us to tell the message of power and swerve subconsciously whilst creating hours of engagement as consumers tried to break the high score.

Agency: Power Interactive

Role: Creative & Art Direction

Short Highlight Reel